For The Tri Store, it was important to reflect its 'local shop' service, by providing a high-quality user experience at every step of the shopping process. Our team improved website navigation to guide customers smoothly from product search to payment and delivery. By implementing a choice of shipping services including to-the-door-delivery as well as an in-store collection, The Tri Store keeps all its customers satisfied and soon noticed a hike in conversion rates.
Since working with eplatforms our search engine positions have exploded with sales to match. They have driven the process rather than reacting to our demand.
Lawrence Neill – Director, The Tri Store
Products under the spotlight
We worked with The Tri Store in line with its wider commercial strategy to improve Search Engine Optimisation (SEO) so that relevant keywords typed into search engines would lead shoppers to the website. Our team made sure products were highly visible to anyone looking for bikes and triathlon accessories. The result? Visitor rates shot up and sales increased.
eplatforms' tailored technology allows secure, efficient payment processing via PayPal and Sage Pay. Not only does this allow more choice for shoppers, but together with 'decluttering' the checkout, we also reduced checkout abandonment and made placing an order really simple.
Partnering with V12 Retail Finance has given customers the freedom to spread the cost of their purchases through a range of interest-free and finance purchase options.
About The Tri Store
The Tri Store shop was opened in 2003 by two knowledgeable triathletes to provide equipment and accessories for cyclists, runners and swimmers. They’ve recreated the atmosphere of an old-fashioned store, where service is personal and the advice is honest and now have an extremely loyal clientele. Products including bikes and outdoor clothing are well-researched and carefully selected according to trends and quality – an ethos that eplatforms has conveyed across the entire website.