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The Tri Store: E-commerce Platform Built to Last

We built a redesigned shopping experience for this triathlon retailer. Then we stayed to run it and grow their sales.

thetristore.com
The Tri Store triathlon equipment website

The Tri Store is an established triathlon shop opened in 2003. The Tri Store specialises in triathlon and multisport equipment and has an extensive and varied product range, from cycling accessories to running shoes and of course everything in between.

E-Commerce Retail SEO

Since working with eplatforms our search engine positions have exploded with sales to match.

Lawrence Neill

A better all-round user experience

We were commissioned by The Tri Store to design and implement a rethought, redesigned shopping experience. Working alongside the team, we created a modern e-commerce platform that makes browsing and purchasing triathlon equipment intuitive and enjoyable.

The new design puts products front and centre, with improved navigation and a streamlined checkout process that converts browsers into buyers.

The Tri Store user experience redesign
The Tri Store SEO and product visibility

Products under the spotlight

As well as making the products easier to find within the website, we also worked on the overall search engine visibility for the website. A comprehensive SEO strategy was implemented to ensure The Tri Store’s extensive product range reaches the right audience.

The result has been a significant boost in organic search positions, driving more qualified traffic to the store and increasing sales.

Easy payment

The website has a number of options for customers wishing to purchase. Using PayPal, Sage Pay and V12 Finance, buyers can select the payment method that suits them best — whether paying upfront, using a trusted payment gateway, or spreading the cost with finance options.

This flexibility in payment has helped increase conversion rates and made high-value triathlon equipment more accessible to a wider range of customers.

The Tri Store payment options

A Shopping Experience That Delivers

SEO Boost Search visibility & organic traffic
Flexible Pay Multiple payment options at checkout
Sales Growth Revenue increase post-launch

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