The Tri Store Case Study

A better all-round user experience

We were commissioned by The Tri Store to design and implement a rethought, redesigned shopping experience. Working alongside the team, we created a modern e-commerce platform that made browsing and purchasing triathlon equipment intuitive and enjoyable.

The new design put products front and centre, with improved navigation that guided customers smoothly from product search to payment and delivery. To reflect the shop’s personal, local service, customers could choose delivery to the door or collection in store, and conversion rates soon rose.

The Tri Store bike sale page, with shortcuts to Focus, Genesis, Cervélo and Cannondale and a carousel of discounted framesets

The Tri Store product page, with price, size, stock and add to bag

Products under the spotlight

As well as making the products easier to find within the website, we also worked on the overall search engine visibility for the website. In line with The Tri Store’s wider commercial strategy, we implemented a comprehensive SEO plan so its extensive product range reached shoppers searching for bikes and triathlon accessories.

The result was a significant boost in organic search positions, with a sharp rise in visitors and increased sales.

Easy payment

The website offered a number of options for customers wishing to purchase. Using PayPal, Sage Pay and V12 Finance, buyers could select the payment method that suited them best — whether paying upfront, using a trusted payment gateway, or spreading the cost with finance options.

Together with a de-cluttered checkout, this flexibility reduced checkout abandonment, made placing an order simple and put high-value triathlon equipment within reach of more customers.