Evolving the online presence of a luxury footwear brand.
Established in 1954 by master shoemaker Mehmet Kurdash, footwear company GINA has earned a reputation for creative excellence worldwide. The family-run company produces exquisite hand-crafted shoes and accessories worn by celebrities and royalty and is the last remaining British label creating luxury footwear in London.
Expand into the Middle East and Asia with multi-language and multi-currency support for a global customer base.
A visually refined, mobile-first shopping experience befitting a luxury brand worn by celebrities and royalty.
Advanced filtering across a large product catalogue so customers can find the right shoe by size, style, or colour instantly.
We implemented country detection technology that recognises where visitors are browsing from and automatically offers payment options in their local currency. This removed a major barrier to international sales.
GINA has since enjoyed significant international expansion, with increased sales across the Middle East and beyond. The company continues to build its online and physical presence globally, and has committed to a long-term partnership with eplatforms as their retail footprint grows.
We built advanced product filtering technology so GINA customers can find what they’re looking for instantly — searching by size, style, or colour in any combination.
Results are displayed in the order best suited to each shopper’s needs, even taking their location into account. The result has been a significant increase in conversions and customer satisfaction.
A luxury brand like GINA needs to deliver a premium experience on every device. We created a fully responsive mobile interface that lets customers search, browse, and refine their selections on the move.
The mobile experience reinforces GINA’s reputation for personalised service, and has driven a measurable increase in mobile sales and customer loyalty.
