GINA Luxury Footwear Case Study

International Expansion & Global Payments

We implemented country detection that recognises where each visitor is browsing from and automatically presents pricing in their local currency. Customers can pay the way they prefer — Apple Pay, PayPal, WeChat Pay, Alipay — making it easy to buy from anywhere in the world.

GINA has since expanded significantly into the Middle East and Asia, including China. We also integrated Klaviyo for targeted email marketing, helping the brand stay connected with customers and encourage repeat purchases across every market.

Intelligent Product Display

Rather than overwhelming shoppers with filters, GINA’s store presents the right products at the right time. Intelligent merchandising adapts to each visitor’s location and browsing behaviour, creating a clean, curated experience that feels personal.

The result is a streamlined shopping journey that drives higher conversions and reflects the considered, boutique-style service GINA is known for.

A Seamless Shopping Experience

GINA’s customers expect the same level of care online as they receive in-store. We built a fully responsive experience that feels premium on every device — with fast-loading imagery, one-tap Apple Pay checkout, and intelligent product presentation that adapts to each visitor.

Behind the scenes, Klaviyo powers personalised email campaigns that keep customers engaged with tailored recommendations, driving repeat sales and long-term loyalty.