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GINA

GINA

Evolving the online presence of a luxury footwear brand

For over a decade eplatforms has been instrumental in the growth of our business. Their strategic advice and pro-active response helps us constantly improve.

Directors, GINA

Multi-currency payment processing alongside an online strategy to support company growth

Our team put in place country detection technology which recognises where visitors are and automatically offers them payment options in the local currency. GINA has since enjoyed international expansion following increased sales worldwide. The company continues to build its online and physical presence, here and abroad and has committed to work with eplatforms as their retail presence expands across the Middle East.

Multi-currency payment processing alongside an online strategy to support company growth

Refined search

The website's fine-grained search filters mean GINA customers can find products instantly. We put in place advanced product filtering technology allowing visitors to search for shoes and accessories by size, style or colour in any combination. Results are displayed in the order best suited to shoppers' needs – even taking their location into account. As a result, GINA has seen a significant increase in conversions and customer satisfaction levels.

Refined search

Optimised for mobile

A mobile touch point was an important part of GINA's online strategy to reinforce its reputation for providing relevant content and personalised service. So we created a mobile interface allowing customers to search, browse and refine selections on the move, which has increased sales and customer loyalty.

Optimised for mobile

The project by numbers

85%

increase in overall sales

78%

increase in international sales

70%

increase in new customers

About GINA

Established in 1954 by master shoemaker Mehmet Kurdash, footwear company GINA has earned a reputation for creative excellence worldwide. The family-run company produces exquisite hand-crafted shoes and accessories worn by celebrities and royalty and is the last remaining British label creating luxury footwear in London.