A data-driven catalogue for an electrical products distributor
Takbro’s cable ties, terminals, markers and conduit online, in a catalogue the company could keep current itself.
One catalogue, many product families
Takbro’s range is wide rather than deep in any one place: cable ties, crimp and compression terminals, cable markers, flexible conduit, heatshrink and sleeving, wire-to-wire connectors and circuit board connectors. The site gave each family its own page, reached from the same menu on every screen, so a buyer could go straight to the part they needed.
Each family described the same way
Every family followed one pattern — what the products are, the sizes and materials carried, and the standards they meet. That consistency came from the data behind the pages rather than from writing each one by hand, so a customer comparing cable markers with crimp terminals read the same kind of detail in the same order.
A simple system behind the pages
Behind the site we built a straightforward content management system. Takbro could add products, edit descriptions and reorganise the catalogue without coming back to us, and the pages were generated from that data. That is why the range stayed consistent as it grew, and why the company was not waiting on a developer to correct a size or add a line.
A catalogue the company could keep current
Related service: Databases
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