A site designed around one person’s work

One name, three bodies of work

The difficulty with a personal site for someone who does several things well is that each audience arrives for a different reason. A salon owner looking for education, a magazine looking for session work and a gallery visitor looking for paintings do not want the same homepage.

The design gave each strand its own page under one name — the hair, the art and Electric itself — with an about page and a contact form behind them, and drew every page twice, for desktop and for a phone.

The work in the chair

The design stripped the page back to almost nothing — his name, the mammoth mark and black — so the photography could run at the size it was shot for. Session and editorial work is judged on the picture rather than the caption, and the site was built to get out of its way.