An award-nominated store for a Brighton jeweller

A clean frame for the jewellery

Jewellery photographs badly against clutter. The redesign gave the pieces a dark, quiet ground and kept the shop's own controls and panels deliberately plain, so that a ring is the brightest thing on the page.

The maker’s own drawn mark sits at the top, and the shopping tools people expect — account, help, wish list and bag — sit in a single bar above the store rather than scattered through it.

Built to sell beyond Brighton

Behind the redesign we built a new e-commerce system on our own platform, with the things a small maker needs to sell at a distance:

• card payment, so orders completed on the site
• a wish list, for the pieces people come back to
• image flagging, letting the studio feature its own top ten rather than whatever sold last
• newsletter sign-up and distribution

The store was written to be read by customers abroad as easily as by someone walking in off the Brighton Lanes, and search engine optimisation was part of the build rather than something added afterwards.