Breen Equestrian

A faster, safer website for a showjumping and breeding yard, with a rebuilt system for ordering stallion semen online.

breenequestrian.com
A grey horse and rider clearing a show-jumping fence, photographed from below against a clear blue sky

Breen Equestrian is a showjumping, breeding and sales yard. Its website sells frozen and chilled semen from its stallions, and showcases horses for sale, auctions, showjumping and livery, training and careers.

WooCommerce Secure Hosting Performance Bespoke Development

A secure new home for the online shop

We moved Breen Equestrian’s website and online shop onto our own secure hosting, without interrupting customers. The site now has its own protected space on a server we look after and keep an eye on around the clock.

We also tidied up behind the scenes, removing add-ons the site no longer needed, and put protection in place that stops common attacks before they ever reach the website.

The Breen Equestrian stallions page, with filters for year of birth, semen type and height above a stallion’s details
A stallion page on Breen Equestrian showing a jumping photo gallery, the stallion’s details and the semen order selector

Selling stallion semen, made simple

Breeders come to Breen Equestrian to order semen from its stallions, and the system behind it is the heart of the website. We rebuilt it so every stallion has a complete profile: lineage, height, year of birth, approvals, whether frozen or chilled semen is available, health status and a three-generation pedigree, all easy for the team to keep up to date.

Visitors can search the stallions by age, semen type and height, look through photos, competition results and pedigrees, and order in a few clicks. Repeat orders are matched to the right stallion automatically, so the team always knows which horse each order is for.

Closing the security gaps

The original system did its job, but our review found weaknesses that could have put the website and its customers at risk. As part of the rebuild we fixed every one:

  • Protected stallion and results information from being tampered with
  • Stopped harmful code from being slipped into pages
  • Made sure only authorised staff can change stallion details
  • Checked every search and order detail before it is used
  • Fixed a fault that recorded the wrong ancestor in some pedigrees

We closed a similar weakness in the horses-for-sale search too.

A grey Breen Equestrian stallion clearing an oxer in front of a packed grandstand
Two horses galloping along two bars that compare how long the basket and checkout pages took to start loading: the lower bar, after the work, is a quarter of the length of the upper bar, so its horse finishes first

Four times faster where it counts

Pages that are different for every visitor, such as the basket and checkout, used to take around a second to start loading. They now take about a quarter of a second, and the rest of the website appears almost instantly.

We also cut out more than a thousand unnecessary background tasks a day, and made stallion photos and search options load more efficiently, which makes a real difference on mobile.

Faster, safer and easier to run

Faster basket, checkout and account pages
Secure Hosting that stops attacks before they arrive
Rebuilt Stallion semen ordering, safe and simple

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