Balancelle
We built the website for Balancelle, Elena Nicolaou’s alignment coaching practice: a calm, photo-led site where people can read how she works, see the session options and book a first call.
balancelle.com
A calm first impression
Balancelle is Elena Nicolaou’s alignment coaching practice, for people navigating midlife change or a quiet sense of being out of step with themselves.
We built a custom WordPress theme around Elena’s own photography and the Balancelle logo, with simple navigation between the home page, her services, booking and contact pages. The home page introduces the practice, Elena’s background and credentials, and invites people to begin with a complimentary 20-minute call.
Her approach and sessions, in her own words
The How I Can Support You page sets out who the coaching is for, from life transitions to feeling out of alignment, what working together looks like, and the session options: a complimentary introductory call, individual sessions and a five-session package, online or in person in London.
The page is written in Elena’s voice, and she edits it in the normal WordPress editor. The photographs and quote beside the text are chosen from simple panels on the page, so the layout stays consistent whatever she changes.
Booking without leaving the site
We set up online booking with Acuity Scheduling, built into the Book a Session page. Visitors choose a session and the calendar for that session opens right below it, so they can pick a time, in London time, without leaving the site.
Each session type has its own booking link, which Elena can change from the page settings. If a link is ever left empty, that option becomes an email enquiry instead, so a visitor never reaches a dead end.
Easy to run, and looked after
Elena keeps the site up to date herself. Without needing a developer, she can:
- Change the home page wording and photographs from simple panels
- Update her phone number, email address and LinkedIn link once, for every page
- Choose the photographs and quotes on each page
- Upload images safely, with SVG files cleaned before they are accepted
We host and look after the site on servers we manage, with caching to keep pages quick. We also added structured data about the practice, Elena’s credentials and the session prices, clear search descriptions and a working sitemap, and set up email authentication (SPF, DKIM and DMARC) to help protect balancelle.com from being spoofed.
A calm site that is easy to run
Related service: Secure Hosting
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