Success Story

A website that wins housebuilders’ trust

An electrical contractor for major housebuilders, with a website that shows its developments and credentials and helps it hire.

goringelectrical.com
A show-home bedroom on a new-build development wired by Goring Electrical Services

Goring Electrical Services Ltd is an electrical contractor founded in 2004 by Lee Hilton. Based in Lancing, West Sussex, it specialises in new build housing developments across the South of England for major housebuilders.

Contractor Website Recruitment Electrical Sector Web Design

Projects that speak for themselves

Housebuilders want to see work on developments like theirs before they appoint a contractor. The Projects page shows Goring Electrical’s developments for housebuilders including Vistry, Crest Nicholson, Berkeley, Barratt, Bellway and CALA, each with a short description and a photo slideshow.

The page covers developments the company has worked on and those it is working on now, so visitors see current work, not just past jobs.

The Projects page on the Goring Electrical website, with photos of new-build developments
The accreditations and clients strip on the Goring Electrical website, with NICEIC, CHAS and housebuilder logos

Credentials on every page

Before a contractor gets on site, a buyer checks its accreditations. Goring Electrical’s appear on every page alongside the housebuilders it works for, so those questions are answered before anyone asks. The About page sets them out in full, including:

  • NICEIC Approved Contractor
  • NICEIC Approved Electric Vehicle Charging Point Installer
  • CHAS
  • SMAS Worksafe Contractor
  • TrustMark quality mark

A careers section that helps the team grow

Finding good electricians is one of the biggest challenges for a growing contractor. The careers section explains why people enjoy working for Goring Electrical, then gives each audience its own page:

  • Apprenticeships, explaining the support apprentices get from their first day until they qualify
  • Current vacancies, with pay, benefits and how to apply
  • Meet the team, putting faces to the directors and office staff
The Apprenticeships page on the Goring Electrical website
The Outcome

Winning work, hiring well

On show Developments for leading housebuilders
Trusted Accreditations and clients on every page
Recruiting Apprenticeships and vacancies in one place

Related service: Industry Websites

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