Headless Commerce

The Modern Approach

What Is Headless Commerce?

In traditional e-commerce, the storefront (what your customers see) and the back-end (where products, orders, and payments live) are tightly coupled together. Change one and you risk breaking the other.

Headless commerce separates them. Your commerce engine handles the business logic via APIs, while the front-end can be anything — a blazing-fast website, a mobile app, a kiosk, a voice assistant, or all of the above. You get complete freedom to design the customer experience without being constrained by your platform.

Lightning Fast

Static front-ends and edge caching deliver sub-second page loads that boost conversions.

Total Design Freedom

No template restrictions. Build any experience your designers can imagine.

Sell Anywhere

One commerce engine powers your website, app, in-store displays, marketplaces, and more.

API-First

Every feature accessible via clean APIs, making integrations straightforward and reliable.

Architecture

How Headless Commerce Works

The front-end and back-end communicate through APIs, giving you flexibility to change either side independently.

1

Commerce Engine

Products, inventory, pricing, orders, and payments are managed in a headless commerce platform or your existing system.

2

API Layer

Clean REST or GraphQL APIs connect the commerce logic to any front-end, securely and efficiently.

3

Custom Front-End

A fast, modern storefront built with React, Next.js, or any framework — optimised for speed and SEO.

4

Omnichannel

The same APIs power mobile apps, kiosks, marketplaces, and IoT devices — one system, many channels.

Is It Right for You?

When to Go Headless

Performance Is Critical

If page speed directly impacts your revenue — e.g. high-traffic product launches, seasonal peaks, or mobile-first audiences — headless delivers the fastest possible experience.

You Need Multiple Channels

Selling through a website, mobile app, marketplace integrations, and in-store systems? Headless lets one commerce engine power them all.

Your Design Outgrows Templates

When platform templates limit your brand expression, headless removes those constraints completely and gives designers total creative control.

You Want Future-Proof Architecture

Headless architecture means you can swap out any component — front-end framework, CMS, payment provider — without rebuilding everything.

Technology

Platforms & Tools We Use

We work with the leading headless commerce platforms and modern front-end frameworks.

Shopify Hydrogen

Shopify’s own headless framework, built on React and powered by the Storefront API. Ideal for Shopify merchants who want headless performance.

Medusa

Open-source, Node.js-based headless commerce engine. Full control over your data with no vendor lock-in and a rich plugin ecosystem.

Saleor

GraphQL-first, open-source commerce platform built for developers who need performance and flexibility at enterprise scale.

Commercetools

Cloud-native, MACH-certified commerce platform for large enterprises with complex product catalogues and multi-market requirements.

Next.js & React

We build headless storefronts with Next.js for server-side rendering, static generation, and edge deployment for maximum speed.

Custom-Built

When no platform fits perfectly, we build bespoke headless commerce engines tailored to your exact business requirements.

Comparison

Headless vs Traditional E-Commerce

	Headless	Traditional
Page Speed	Sub-second loads via CDN	Server-dependent
Design Freedom	Unlimited	Template-constrained
Omnichannel	Native multi-channel	Website only
Scalability	Independent scaling	Whole-platform scaling
Flexibility	Swap any component	Locked to platform
Initial Complexity	Higher (more moving parts)	Lower (all-in-one)

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