Server-Side Tracking
Server-side measurement that can improve the reliability of conversion data while respecting the visitor’s consent and privacy choices.
Beyond the Browser
Browser-based tracking is becoming less reliable every year. Ad blockers, cookie restrictions, and privacy changes in Safari, Firefox, and Chrome mean that a growing share of your conversion data simply never reaches your advertising platforms.
Server-side tracking solves this by sending data directly from your server to platforms like Meta, Google, and TikTok. Where consent is required, events are only sent to advertising platforms after the appropriate consent has been obtained, so you get more reliable data, better audience matching and a clearer view of return on ad spend.
Server-Side Infrastructure
First-Party Data Collection
Capture conversion events on your own server using first-party cookies and data. No reliance on third-party scripts that browsers increasingly block.
Resilient Measurement
Server-side events are sent from your own server rather than from the browser, so measurement is less affected by client-side failures. This is not a way around anyone’s privacy choices: where consent is required, nothing is sent until it has been given.
Configured for Your Data-Protection Requirements
We implement server-side measurement with consent and privacy controls appropriate to the agreed use case, so events flow only within the limits the visitor has chosen.
Your Server, Your Data
We set up a server-side endpoint on your infrastructure that captures conversion events as they happen — purchases, form submissions, phone calls, and any other action that matters to your business. This data is then sent directly to Meta, Google, and TikTok through their server-side APIs.
The result is significantly more conversion data reaching your advertising platforms. Campaigns optimise better, audiences are matched more accurately, and your reporting reflects what's actually happening — not just what browsers allow you to see.