Shine the light on products
Baroncelli, a purveyor of beautifully-crafted lighting installations, asked us to redesign their website. Continuing a long relationship with the company, during which time eplatforms has helped convey the Baroncelli brand globally, we introduced easier on-site navigation, clearer product photography and new ‘Projects’ and ‘Commissions’ areas for Baroncelli’s collection to make the optimum impact.
Search Engine Visibility
Words and pictures mean nothing if they don’t reach the right people, so we devised and executed a Search Engine Optimisation (SEO) plan to improve visibility in search engines, seriously boosting Baroncelli’s ranking.
eplatforms implemented an easy-to-use Content Management System (CMS) for staff to publish web content and press clippings. As a result, content is fresh and consistent with marketing campaigns and new product launches.
Baroncelli’s international clientele have benefitted from a feature that allows staff to enter prices into the CMS to automatically generate up-to-date PDF price lists in multiple currencies. This has proven especially useful when exhibiting at trade fairs.