Jeremy Hoye contemporary jeweller of Brighton.

Jeremy Hoye’s landmark Brighton store has brought glittering precious metals and sparkling gems to thousands of delighted customers.

The Jeremy Hoye website needed a renovation. Jeremy Hoye wanted to improve the online shopping experience – making the website reflect the shop’s gorgeous atmosphere. There were also new technical considerations to fold into the mix:–

• Website had to be usable by international customers
• Increase versatility of shopping platform – allowing shoppers to customise their purchase by colour, finish, metals and more

The solution

Behind a clean redesign, eplatforms created a new eCommerce system, keeping SEO high on the agenda. The new e-commerce package gives shoppers complete flexibility, allowing them to choose exactly the right piece.

• Image flagging – allows Jeremy Hoye to feature Top 10 lists
• Credit card payment integration
• Super-fast search facility
• Upgraded browsing functions
• Wish list
• Newsletter sign up and distribution system

The result

Improved user experience – visitors are more likely to find a piece to suit their tastes, and less likely to drop out of the sales funnel.