British Hand-Crafted Luxury Footwear and Accessories.

Gina produce hand-crafted luxury designer shoes and boots, handbags and accessories.

Since 1954 their shoes have been coveted by movie stars, celebrities and royalty. While Gina’s global stores went from strength to strength, their website was under-performing.

We were commissioned to equip Gina Shoes with a global eCommerce website as refined as their global boutiques from London to Dubai, creating an integrated order processing system that could operate in multiple currencies.

We worked collaboratively with Gina – firstly to understand, then to deliver, exactly what they needed.

The solution

We created an eCommerce site that accepts orders in multiple currencies and also includes: –

  • Secure shopping cart system
  • Country Detection – knows where visitors come from and serve up different experience
  • Fraud detection system – using address verification
  • Secure managed hosting – to protect against downtime
  • Integrated accounts and reporting
  • Sales, refunds, and exchange capability
  • Network connecting the global stores with head office

The result

  • Strong web presence
  • Significant increase in online sales
  • Efficient order handling and accounts integration