The brief
Gina Shoes are a world-renowned, luxury fashion brand that create and sell hand-crafted designer shoes and boots, designer handbags and bridal wear.
Since 1954 their shoes have been coveted by movie stars, celebrities and royalty. While Gina’s retail
stores went from strength to strength, their website was under-performing.
We were commissioned to equip Gina Shoes with a global e-commerce website as refined as their
London boutiques, creating an integrated order processing system that could operate in multiple
languages, currencies and languages.
We worked collaboratively with Gina Shoes – firstly to understand, then to deliver, exactly what they
needed.
The solution
We created an e-commerce site that operates in 8 languages, accepts orders in 4 currencies and also includes: –
Secure shopping cart system
Multi-lingual – knows where visitors come from
Fraud detection system – using address verification
Secure managed hosting – to protect against downtime
Integrated accounts and reporting
Sales, refunds, and exchange capability
Network connecting the stores with head office
The result