The brief
Criteria wanted to extend their market research programmes by capturing and profiling research from the web.
They decided to launch “tell us what you think” – a website for capturing consumer data.
We were asked by VGROUP, Criteria's branding agency to develop a system for managing questions and answers which could be updated in-house from a useful web based administration
area.
Data captured would then we formatted and imported automatically into Criteria's Gold Mine CRM system (customer relationship management). The data could then be manipulated and used as required.
The solution
Web based question and answer management
Facility to order questions
Survey system with different options e.g. Multiple choice etc.
Integration into Goldmine CRM
Ability to identify users who did not complete the survey
Storage of data at each stage
Working with third party design (VGROUP)