Gina Shoes

Gina Shoes

Background

Named after 1950s movie star Gina Lollobrigida, Gina Shoes are a leading global name in exclusive ladies footwear and accessories. Boasting a client list comprising of royalty, film stars and high society names, their brand graces catwalks and fashion pages from Milan to New York.

Brief

To recreate the complete Gina online experience. Maximize the brand identity by updating and streamlining processes.

To increase brand awareness and marketing capabilities by creating a data store of order details.

Solution

eplatforms created a powerful e-commerce enabled website designed for an international market.

The solution includes:

  • A shopping cart facility (128 bit SSL)
  • Multiple invisible payment gateways
  • Instant UK address verification (AVS)
  • Credit card encryption and storage
  • Dynamic PDF and CSV reporting
  • Real-time Country detection
  • ScanAlert's HACKER SAFE® certified
  • Account system integration
  • Sales, Refunds and Exchange capabilities
  • Integrated Newsletter technology
  • Site2Site VPN linking London Stores and Head Office

A secure (Microsoft® SQL) order management system tracks all purchases and provides a complete financial audit of every sale.

Gina chose to maximize their security, opting for a fully managed hosting platform.

Result

The bespoke e-commerce system authenticates and strengthens the Gina brand enabling purchases to be made smoothly and securely. Integration of marketing and content management has substantially increased traffic to the website and dramatically increased sales.


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