The brief
Channel 4, one of the UK’s most respected broadcasters, has embraced the digital revolution. Channel 4’s content is avilable on all digital platforms, including 4OD – their web-based on-demand service.
Channel 4 wanted to poll visitors to their website, asking them their views on the London bombings. A team of scientists and psychologists had created an original test that could evaluate respondents’ answers and assess their personality and leadership potential.
The solution
eplatforms created a microsite within Channel4.com. The survey system allowed storage of the results and gave participants feedback based on their answers.
The solution involved:
Dynamic survey system
Intelligent scoring system
Storage of results
Operating across multiple web servers simultaneously
Working within Channel 4’s strict publishing and accessibility guidelines
The result
The team behind the survey gave an invaluable insight into the minds of the British public. The system we designed enabled the scientists to get real answers to their questions, in a reliable, efficient manner that also engaged Channel 4’s web visitors.
