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The brief

Jeremy Hoye is a maker of contemporary jewellery. Jeremy Hoye’s landmark Brighton store has brought glittering precious metals and sparkling gems to thousands of delighted customers.

The Jeremy Hoye website needed a renovation. Jeremy Hoye wanted to improve the online shopping experience – making the website reflect the shop’s gorgeous atmosphere.

There were also new technical considerations to fold into the mix:

  • Website had to be usable by international customers

  • Increase versatility of shopping platform – allowing shoppers to customise their purchase by colour, finish, metals and more

The solution

Behind a clean redesign, eplatforms created a new e-commerce system, keeping SEO high on the agenda. The new e-commerce package gives shoppers complete flexibility, allowing them to choose exactly the right piece.

  • Image flagging – allows Jeremy Hoye to feature Top 10 lists

  • Credit card payment integration

  • Super-fast search facility

  • Upgraded browsing functions

  • Wish list

  • Newsletter sign up and distribution system

The result

Improved user experience – visitors are more likely to find a piece to suit their tastes, and less likely to drop out of the sales funnel.

 
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